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ETT – An immersive visit in Talent and Passion

Versione in Italiano

TalenTour met ETT in two fully booked visits on the 18th and 19th of May, in conjunction with the event OCEANS15 held in Genova in the same week.


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30+ visitors had the opportunity to immerse themselves  in the universe of new media, meeting a company which is evolving from a software house for smart government applications to an experience provider, enabling the full power of new media for they customers and for the final users.

Oculus Rift vs Google Cardboard
Oculus Rift vs Google Cardboard

The change ETT is riding involves the transformation from a pure technology company to a network of talents from different backgrounds, either internal or partners, introducing the concept of being a “Knowledge Integrator”.

Knowledge Integrator: the concept deserves a picture!
Knowledge Integrator: the concept deserves a picture!

The presentation provided by Davide Pantile, Project Manager, and by Giovanni Verreschi, CEO, depicted their history, their project and their values, with a touch of passion and pride: if you missed it you can have a look on ETT website for having an idea.

What is much more diffult to explain is the live demo part of the visit! The  professionals, entrepeneurs, managers, scientists and academics attending the tours suddenly became as a  kids, as soon as we started to be immerse in the virtual and augmented reality experiences! With many devices as Oculus Rift, Samsung Gear, and the simple and ingenious Google cardboard, we rode a moon rover, played to break a virtual wall, dived  as a minuature scuba in the blood stream of red cells and much more demos.

In addition to the exciting immerisive devices and the touch and touchless user interfaces the  “WISH” showcase deserves a mention. It looks like a standard transparent showcase, until the glass between you and the product takes life and become a 50″ animated touch screen screen which overtake the standard showcase and descriptive plate of any shop or old-style museum in the world!  This technology is proprietary and patented by ETT and is entirely developed in Italy.

Marcello Morchio

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